The client created a business that would serve as a marketing solutions provider which would also have many locally-based iterations of the site throughout the country. Looking to shake any reputation of being stuffy and outdated, they needed a clean, modern site that had high visual impact to instantly catch viewers attention and made it clear that they could deliver on the products they were selling. Utilizing bold colors and leading lines, we created a site that introduces the client in a way that reflects their talent.
SALEM RADIO WEBSITE TEMPLATES
When tasked with creating design templates for iteration across more than 100 radio station websites, maximizing flexibility is key. I have created designs that can be customized for each market. Each one showcases a unique mix of local ministries, important events, partnering businesses, special guest speakers, and featured content. Designed to be responsive from the start and easily implemented with customization options that allow for each station to shine without feeling stale. This redesign focused on allowing the content-heavy pages to be more image-focused than text-focused, increase marketable ad space, and increase SEO friendliness.