MOZLEY PARK NEIGHBORHOOD
This historic neighborhood in Atlanta was looking to find ways to unify the community and have a more cohesive presence, both on the streets and on the web. After much research and speaking with the residents of the community, I chose to create a logo that combines the ideas of a tree to represent the neighborhood park, a hexagon-shaped sidewalk paver to represent the history and complexity of its past, and lemons after Dr. Mozley (and his famous lemon elixir) for whom the neighborhood is named.
This logo is particularly dear to me, as it was designed for a non-profit started by a mother who lost her son to drug overdose. Named after her son, Joseph, she began Joseph’s Purpose to help bring awareness to mental health and substance abuse issues and to join the effort in reducing the stigma which surrounds both.
The logo was created using Joseph’s signature from a letter that he had written to his mother. In addition, the logo incorporates the color purple, which is the color designated for national overdose awareness.
RADIO STATION FAN CLUBS
Tasked with creating “fan club” logos based on the radio station’s existing branding, I utilized the primary typography and color pallets to create corresponding club logos. These are meant to be the “fun, exclusive” side of the branding sets. They alert the clients that they have entered the “members only” section.
THE PET PROJECT
The client launched a campaign intended to target veterinarians, pet stores, dog trainers and camps and connect them with pet owners and lovers in their area. Their logo needed to keep the focus on animals, incorporate a paw print, and have a “fun, playful” feel.