Amanda Tobin Design

Logos and Branding

MOZLEY PARK NEIGHBORHOOD

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This historic neighborhood in Atlanta was looking to find ways to unify the community and have a more cohesive presence, both on the streets and on the web. After much research and speaking with the residents of the community, I chose to create a logo that combines the ideas of a tree to represent the neighborhood park, a hexagon-shaped sidewalk paver to represent the history and complexity of its past, and lemons after Dr. Mozley (and his famous lemon elixir) for whom the neighborhood is named.


RADIO STATION FAN CLUBS

Tasked with creating “fan club” logos based on the radio station’s existing branding, I utilized the primary typography and color pallets to create corresponding club logos. These are meant to be the “fun, exclusive” side of the branding sets. They alert the clients that they have entered the “members only” section.

Tasked with creating “fan club” logos based on the radio station’s existing branding, I utilized the primary typography and color pallets to create corresponding club logos. These are meant to be the “fun, exclusive” side of the branding sets. They alert the clients that they have entered the “members only” section.


THE PET PROJECT

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The client launched a campaign intended to target veterinarians, pet stores, dog trainers and camps and connect them with pet owners and lovers in their area. Their logo needed to keep the focus on animals, incorporate a paw print, and have a “fun, playful” feel.

The client launched a campaign intended to target veterinarians, pet stores, dog trainers and camps and connect them with pet owners and lovers in their area. Their logo needed to keep the focus on animals, incorporate a paw print, and have a “fun, playful” feel.


LOGO DESIGNS

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